The northeast entrance, located on Detroit's iconic Woodward Blvd., will showcase Chevy's brand and events through a giant video screen. The Chevy bowtie will be featured throughout the arena as one of its four sponsors with the nameplate in a series of unique styles. Chevrolet is also the official vehicle of the Detroit Tigers, Fox Theater, and Olympia Entertainment. Red Wings superstar Dylan Larkin will serve as a brand ambassador for the following season, helping to usher in the new arena and its familiar sponsor.
“We are delighted to expand our partnership with Chevrolet, one of the most recognizable, respected brands in the world,” said Tom Wilson, President, and CEO of Olympia Entertainment. “Adding another Detroit-based name to Little Caesars Arena is a significant point of pride, and one our fans will enthusiastically embrace.”
The arena will have a lot of unique features, including:
- Wi-Fi connectivity
- Increased pregame and postgame entertainment opportunities, located in the heart of District Detroit
- Luxury amenities and a wide array of food and drink options
- An iconic bowl seating incline which gives fans a firsthand glimpse into the action
- Immediate access to the city's bustling downtown entertainment scene
Learn more about Little Caesar's Arena and District Detroit to see how downtown Detroit will soon transform, and to plan a trip to see the Wings play this upcoming season! Chevrolet is proud and excited to become the Official Vehicle of Little Caesar's Arena and to form this new partnership with Olympia Entertainment. The automotive brand is also looking forward to continuing help the community of Detroit and aid in the city's revitalization.
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