Monday, March 2, 2015

Chevrolet Introduces 2015 Trax with New "Hidden Gems" Campaign

Chevrolet Introduces 2015 Trax with New "Hidden Gems" Campaign
DURAND, Mich. - Because when you produce a unique vehicle like the 2015 Chevrolet Trax, you'll have to create a notable marketing campaign to go with it. With help from twenty social media influencers in Chicago and New York, Chevrolet introduces the 2015 Trax with a new "Hidden Gems" campaign to project the versatility and capability of the all-new Trax. 

Here's how it works. Each of the campaign participants are given a unique itinerary and are expected to share city "hidden gems" that others may not know about, like live music at a small club, trampoline training, or a butchery demo. So, what does all of this have to do with the Chevrolet Trax? Well, Chevrolet wants to convey the message that the 2015 Trax is the perfect small SUV for urban areas. It is the ideal combination of car-maneuvarability with SUV capability. Not to mention, it contains all of the latest OnStar 4G LTE technology, giving the tools you need to explore all that the city has to offer. 

The twenty different social media influencers will post to Instagram and Twitter as they experience these new discoveries. The content will also be added to a Hidden Gems in the City online platform. Along with original content curated from each of the influencers, Chevrolet's 2015 Trax new "Hidden Gems" campaign will also feature three long-form videos that focus on secrets in Los Angeles, New York, and Chicago. The films will give viewers a comprehensive view of different restaurants, caf├ęs, nightlife, and other experiences that even the locals may not know of. 

Chevrolet's new "Hidden Gems" campaign began February 28th and will continue throughout the summer. 

You can get behind the wheel of your very own 2015 Chevrolet Trax with help from your Durand Area Chevrolet Dealer! Located at 9009 East Lansing Road Durand, MI 48429, Hank Graff Chevrolet Durand is revolutionizing the car buying experience. We provide all the transparency and customer service you need, while simultaneously making your purchase experience fun! Learn more about Hank Graff Chevrolet Durand, or for any questions contact us at (989) 288-2657 or visit our website at!

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1 comment:

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