Wednesday, February 17, 2016

The Chevrolet Trax is Making Big Tracks in the Subcompact Crossover Market

The Chevrolet Trax is Making Big Tracks in the Subcompact Crossover Market

DURAND, Mich.–– Chevrolet first announced in 2014 that the Chevrolet Trax would be a new model. While there were already some competitors doing well in the subcompact market like it's best-selling cousin the Buick Encore, the Chevy Trax entered the pool in 2015. As we see different demographics gravitate towards this fast-growing segment, we also see the Chevrolet Trax is making big tracks in the subcompact crossover market and will continue to make tracks with a refreshed look for 2017.

The Chevrolet Trax has already done well in the market with sales of 63,303 units in its first full year on the market, 2015, but should see even more sales in 2017 thanks to its renewal. Because this subcompact crossover has only been on the market for a small amount of time–13-months to be exact–this refresh speaks volumes about the importance the market has in the car industry.

Mainly focused on educated, adventurous, without children, tech-savvy, and urban millenials, the market is also seeing sales coming from the opposite side of the demographic spectrum. The Trax has seen sales from empty nesters because of the vehicles comfortability and space, without toting around the wasted space a full size SUV or minivan would have. The Chevrolet Trax is especially popular with women as its sales is made up of nearly 60% women, which is the largest percentage of any Chevy nameplate.

Car experts have reported the Chevrolet Trax to provide the most space and best storage and cargo features against its competitors. Not to mention the Trax's powerful get-up and sporty driving feel thanks to its EcoTec 1.4L 4-cylinder engine 6-speed transmission, which will make a comeback in the 2017 version. It also got complements on its quiet interior and connectivity features. With that said, let's talk about what will be new in the 2017 Trax.

The New 2017 Chevrolet Trax 

The 2017 Chevrolet Trax was just announced this week at the Chicago Auto Show. The all new front end mimics that of the new Chevy Cruze, Volt, and Malibu with LED signature lighting and halogen lamps. The new front end feels overall more sleek and sporty lending to its adventurous and fun attitude. The interior is upgraded with a modified instrument panel and upper dashboard to feel more spacious and premium. Attention to detail is something that shines through on the 2017 Chevrolet Trax.

The Chevrolet Trax is Making Big Tracks in the Subcompact Crossover Market

A notice and wish of test-drivers and car experts from the first generation Chevrolet Trax was of safety features. Some reviewers said it lacked advanced safety features. Chevrolet was listening and has added Side Blind Zone Alert, Rear Cross Traffic Alert, Forward Collision Alert, and Lane Departure Warning features to the 2017 Trax to add to its capability for adventure on any road.

If you're an active individual who seizes life as it comes, or even one who's cautiously prepared for the adventure ahead, the Chevrolet Trax is a vehicle you'll want to know because it's making big tracks in the subcompact crossover market. You don't have to wait until 2017, the 2016 Chevrolet Trax is available now. You can come take a test-drive at our dealership, where we'd be happy to find the perfect vehicle for you. If something smaller is in the books for you, take a look at the 2016 Chevrolet Malibu or 2016 Chevrolet Cruze.

Located at 9009 East Lansing Road Durand, MI 48429, Hank Graff Chevrolet Durand is revolutionizing the car buying experience. We provide all the transparency and customer service you need, while simultaneously making your purchase experience fun! Learn more about Hank Graff Chevrolet Durand, or for any questions contact us at (989) 288-2657 or visit our website at!

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