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DURAND, Mich.– Since its inception, the auto industry has been in perpetual motion to accommodate the influx of new technology and changes in consumer preferences. General Motors brands have always adjusted well to these demands, and the latest example is how Chevrolet will invest $5 billion into new vehicle development for global growth markets. It's a step GM and Chevy will take to stay ahead of the curve, so to speak, and ensure consumers in these markets that Chevy is the brand they can rely on for design, technology and performance.
Chevy will develop an entirely new vehicle family for these markets that will take the place of multiple current vehicles. Chevy anticipates the new vehicle family will sharpen its competitive edge and increase profitability.
Along with Chevrolet investing $5 billion into new vehicle development, GM will deepen its partnership with SAIC Motor and the two will collaborate on the new vehicle family’s core architecture and engine design. The closer relationship will add to GM’s architecture consolidation plan, and save them money in development and total vehicle costs.
By using a team of multinational designers, the new Chevy vehicle family will be extremely comprehensive in its market appeal. In short, the vehicles will be very cosmopolitan with rich influences from a variety of cultures and interests deriving from multiple nationalities.
Chevy plans to manufacture and sell the vehicles in Brazil, China, India and Mexico, and export to several other growth markets. However, you won’t see these vehicles anywhere in the United States, which is already a mature market and has no need for a completely new vehicle family.
But don’t feel left out– consider all of the New Chevy Cars and New Chevy Trucks you have to choose from in each model year! We promise you, the Chevy vehicles available at our Corunna area Chevrolet dealer are the best offerings from the automaker.
Located at 9009 East Lansing Road Durand, MI 48429, Hank Graff Chevrolet Durand is revolutionizing the car buying experience. We provide all the transparency and customer service you need, while simultaneously making your purchase experience fun! Learn more about Hank Graff Chevrolet Durand, or for any questions contact us at (989) 288-2657 or visit our website at www.GraffChevyDurand.com!